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I collaborate with thousands of creators, entrepreneurs and complete legends.
I specialize in breaking down complex issues and finding efficient, sustainable solutions that fit within limited budgets and resources. From optimizing workflows to overcoming operational bottlenecks, I approach each challenge with creativity, logic, and practicality. I honed this skill over years of managing teams and resource-constrained organizations, where making the most of what’s available is key.
Over 15 years of hands-on experience hand-coding websites, building robust technical systems, and transforming the digital foundations of organizations big and small. From introducing AI tools to implementing cloud-based systems, I have guided organizations through digital transitions in a way that’s tailored to their unique needs and comfort levels. My goal is to help teams embrace new tools without overwhelming them.
I bring a creative eye to brand-building, helping clients define their voice, values, and visual identity in ways that stand out. From logos to messaging strategies, I ensure each brand tells a compelling story that connects with its audience on a personal level. I gained this skill by leading branding projects for small businesses and non-profits across the Yukon for over a decade.
I know how to craft messages that resonate with communities, balancing professionalism with an approachable, culturally sensitive touch. This skill allows me to help organizations build trust, foster engagement, and communicate effectively both within their teams and with the communities they serve.
I believe in the power of data to inform and refine strategy. I set up accessible, user-friendly analytics tools that allow organizations to measure progress, understand community impact, and make decisions grounded in real insights—not just gut feelings. My expertise in this area grew as I supported and built my own organizations using data to demonstrate impact and make smarter choices, especially when resources were tight!
With experience managing projects of all sizes, I know how to keep initiatives on track, even when resources are tight or priorities shift. My approach is hands-on, adaptive, and collaborative, keeping teams aligned and motivated from start to finish. I developed these project management skills through years of working with small teams, learning to pivot quickly and lead with a steady, solution-focused approach.